One World Tea Expo Attendee’s Evolving Perspective

Christine Snyder (on proper) at World Tea Expo 2019’s networking cocktail reception, June 12, 2019.

Christine Snyder owns the Lia Leaf Tea Home in Flagstaff, Arizona. She shares her perspective on her World Tea Expo experiences under.

Yr One: Eyes Extensive Open

I assumed I knew tea, I knew I didn’t know tea enterprise. So
in my enterprise’s infancy, I signed up for the Tea Enterprise Bootcamp on the
World Tea Expo in Las Vegas. It was solely four hours’ drive from my house and an
inexpensive toll to observe my desires.

I discovered myself immersed in a very worldwide expertise,
all the things you’d anticipate, and possibly surprisingly extra, from the expo’s identify.
At my desk, solely one in every of a dozen or so, sat an aspiring tea distributor from
New Zealand, a girls seeking to open an English tea room in South Carolina,
one other girls wanting to begin a tea enterprise in Colorado, a traveler hailing
from Kenya with ties to a tea plantation, and eventually a girls from India who
schooled us all on the desk within the appropriate pronunciation of the well-known Indian
tea rising areas.

That day-long course and the following week of convention
classes and exhibit flooring time was invaluable for my enterprise I’d open the
doorways to solely eight months later. I discovered my tea suppliers, I found new
tea devices, and I obtained a glimpse into the world I longed to be part of.

Yr Two: Timid and In search of the Solutions

Only some months after opening my enterprise I eagerly
bought my move to the World Tea Expo 2018. This 12 months was completely different. I had
actual issues I used to be attempting to unravel. I used to be in search of the small tea enterprise gurus
who would have the solutions as to why my tea enterprise wasn’t taking off, as I
had so confidently anticipated it to. My agenda was full of selling, tea developments,
and strategic on-line gross sales courses. I stuffed my pocket book with useful suggestions and
simply executable techniques.

I returned house with a full pocket book however much more worthwhile
had been new connections with veterans who had been in my footwear earlier than. They
sincerely needed me and my enterprise to succeed, a theme that will be echoed in
the following 12 months and provided up time to debate one on one my struggles and
ache factors. In consequence, I made adjustments to my enterprise that proceed to this
day and I do know are a part of its development in direction of success.

Yr Three: Intentions of Development

Christine Snyder at her World Tea Expo sales space, June 11, 2019. (Picture by Elizabeth Dobos)

This 12 months’s expo was a turning level for my enterprise, if
solely symbolically. I all the time supposed to franchise my tea home enterprise and this
12 months I debuted my intention within the New Enterprise Launchpad part of the
exhibit flooring. Whether or not or not I met a future franchisee, I discovered the nice and cozy
embrace and comradery as soon as once more of the world tea group. I took in occasions
just like the World Tea Awards and the networking hours that I had been too not sure
of myself up to now to attend. There, the tea enterprise and group
panorama opened as much as me just a little extra, sufficient for me to wish to maintain
venturing deeper. To style, see, and expertise tea and tea tradition in methods
which might be accessible in America.

Because it has yearly, the World Tea Expo stoked my ardour
to maintain driving towards my enterprise’s mission of spreading true tea and tea
tradition in America. I imagine we’re on the cusp of that actuality.

Right here’s to the Future:

The World Tea Expo has grow to be an integral a part of my
enterprise and my development as a passionate tea lover. I have no idea what this 12 months
will convey for my enterprise; however I do know I’ve the help and sources of the
world tea group at my fingertips to assist me alongside the best way. This 12 months will
unfold in stunning and surprising methods; might all of us reconvene in Denver to as soon as
once more share our tales and harmonize our love for tea.

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