(Photograph by Cusa Tea)
Traders not too long ago supplied a $2.5 million enhance to
broaden distribution and improvement of Boulder, Colo.-based Cusa Tea.
The Sequence A spherical, led by Break Path Ventures and S Cap, brings complete financing to $three.6 million. Cusa natural tea makes use of actual fruit and spices to cold-steep tea earlier than it’s reworked into powder that’s packaged as 10 single sticks. Packs promote for $9.99.
Flavors embody conventional teas comparable to natural oolong and natural inexperienced tea in addition to blends that embody English breakfast, mango inexperienced, lemon black, chai and peach.
“Cusa Tea is innovating in an enormous, however stagnant
class,” stated Jim Lamancusa, founder and CEO of Cusa Tea. “The tea class
hasn’t seen something new for a really very long time. With our patented cold-brew,
evaporative dehydration course of, we are able to ship a premium cup of tea in seconds
with any temperature of water, wherever, all with out sugar or synthetic flavourings.
We solely use natural tea and actual fruit and spices.”
In a launch he stated, “Retailers love the truth that
we’re bringing one thing new to the tea aisle and permitting tea drinkers to make
premium tea wherever they go, with out the necessity for warm water, steeping a tea
bag after which discovering someplace to get rid of the moist, soggy bag.”
Cusa is bought at 1,400 places together with Sprouts,
REI, King Soopers, Safeway, HEB and Value Plus World Market.
“Cusa Tea is a breakthrough within the tea class and
gives the potential for disruption throughout the broader wholesome beverage
market,” writes S CAP founder Jim Cali. “We have now discovered it to be a superior cup
of scorching tea, successful medals on the World Tea Championship versus one of the best
unfastened leaf and bag opponents on the planet. It additionally mixes shortly in chilly
water, remodeling a bottle of water right into a superior iced tea drink.”
“Given its style, versatility and clear label, there
is nothing prefer it available on the market. We see enormous potential for Cusa as a platform
extending its attain within the broader useful and refreshment beverage house. S
CAP is thrilled to a part of the Cusa Tea crew,” writes Cali.
Lamancusa stated the funding “comes at an ideal time.
Including this many new retailers and new merchandise in such a brief time frame is
He stated the corporate will used the funds to “broaden
our crew, help our current retailers, develop into new retailers, in addition to
launch some thrilling new merchandise. Our expertise can be utilized for all
drinks, not simply tea, so we stay up for bringing different wholesome and
handy drinks to the market very quickly.”
Cusa launched in 2017. New buyers within the newest
spherical embody Natural X Labs, Good Capital and Service Supplier’s Capital. Jay
Hirsch of Break Path Ventures and James Cali of S Cap will be a part of Cusa’s board
Supply: Cusa Tea