World Tea Expo Kicks off June 11 in Las Vegas

World Tea Expo

Greater than three,000 professionals from the tea neighborhood and vertical markets will converge on Las Vegas for the 17th Annual World Tea Expo, June 11-13 on the Las Vegas Conference Middle (with a pre-conference program on June 10). The occasion will function an exposition with 200+ exhibitors and a whole lot of recent merchandise, greater than 50 academic periods and workshops, and the primary U.S. nationwide qualifying spherical of the Tea Masters Cup.

“The North American tea trade is US$three.four billion sturdy general, in accordance with Euromonitor Worldwide analysis,” famous Matthew Barry, senior drinks analyst at London-based Euromonitor Worldwide and a World Tea Expo speaker. “Natural tea is at the moment driving progress and accounting for roughly half of general tea gross sales in North America final 12 months, per Euromonitor information. Curated natural tea blends with particular functionalities are set to be a development with endurance as performance continues to be a significant draw for customers in all areas of drinks. I’m wanting ahead to sharing insights and networking with the neighborhood at World Tea Expo 2019.”

World Tea Expo workshop

Barry, who will discuss “The Natural Tea
Outlook in North America” on June 13 from eight:30 – 9:30 a.m., is certainly one of greater than
60 consultants who will current a cross-section of academic periods on the
newest tea tendencies, business-building methods and trade points.

Simply among the academic matters on the
agenda embody: Implementing a Tea Service Technique to Enhance Gross sales;
Alternatives for Tea in Foodservice; Presenting Tea like Wine – For
Eating places and Their Prospects; Bucking Conventional Retail Developments with Personal
Label Tea; Seven Steps to Constructing a Profitable On-line Tea Enterprise; How one can
Break into the RTD Recreation; Making Tea from Leaf to Cup – An Experiential Inexperienced
Tea Processing Workshop; Bringing CBD to the Mainstream with Tea; and The
Way forward for Tea – What Will the Trade Look Like?; amongst many extra.

“World Tea Expo
continues to evolve annually, bringing tea professionals and trade leaders
who elevate the bar with new tea improvements and world class training,” stated
Rona Tison, government vp of company relations for ITO
EN (North America) INC, one of many sponsors and exhibitors. “We’re excited
to be bringing our new matcha teas and newly arrived first flush-Shincha to the
vigorous World Tea Expo exhibit ground. The occasion is the right venue to
join and nurture new enterprise alternatives, all whereas increasing
ones information of the ever rising market of tea. Particularly, as tea is
anticipated to develop exponentially in foodservice within the years to return.”

World Tea Expo present ground

A few of the different corporations collaborating on
the expo ground embody: Worldwide
Tea Importers, Brew
Dr. Kombucha, Dethlefsen
& Balk, DMH Elements, East Indies Coffee and Tea, Rooibos
Ltd., Taste Waves, Harney & Sons, Martin Bauer Group, Rishi, t-sac
and The Tea

Among the many thrilling new additions at World Tea
Expo is the primary U.S. nationwide qualifying spherical of the Tea
Masters Cup. The Tea Masters Cup is a novel
worldwide system of competitions for tea professionals held in 4
completely different classes: tea preparation, tea pairing, tea mixology and tea

Tony Gebely,
the chief director of the American Specialty Tea Alliance, which is
bringing the Tea Masters Cup to the US, stated, “In case you’re attending
World Tea Expo this 12 months, cease by the Tea Grasp’s Cup stage on June 11 and
June 12, the place you’ll be capable to witness a pure expression of American tea
tradition because the contestants compete with the purpose of representing the United
States on the worldwide finals later this 12 months. This new U.S. competitors
is a milestone within the North American tea neighborhood.”

Additionally new this 12 months is the Kombucha Pavilion.
Expo attendees can discover the fermented tea drink with its useful advantages
and learn to make the most of this fast-growing section and its new
product choices.

Matt Thomas, founder and CEO of Brew Dr.
Kombucha, stated, “We’re tea brewers that started making kombucha out of our
teahouses over 10 years in the past. We consider kombucha is sweet for everybody,
in every single place, and for any event. We love sharing our information and keenness for
tea whereas pioneering new and thrilling drinks, so we’re thrilled to be a component
of World Tea Expo 2019 and the Kombucha Pavilion. We invite all attendees to
cease by and take a look at our Matcha Boocha recipe together with an invigorating iced tea
possibility, and to learn the way your enterprise can profit from kombucha.”

World Tea Expo additionally partnered with the Specialty
Tea Institute (STI) for a sequence of particular one-day
courses on the expo – all a part of STI’s increasing training and certification
program. The courses at World Tea Expo embody: STI Degree One: Foundations of
Tea; STI Degree Two: Foundations of Tea; and STI Degree 4 – Skilled
Sequence: Faulty Tea Cupping.

Peter Goggi, president of the Tea
Affiliation of the usA. and the Specialty Tea
Institute, stated, “Tea is probably the most consumed beverage on this planet – after water
– in addition to one of many quickest rising drinks in the US. The STI
periods at World Tea Expo will assist tea and associated trade professionals
turn into credentialed and thrive on this market. We’re thrilled that STI is a
a part of World Tea Expo with these worthwhile programs.”

World Tea Expo workshop

Further World Tea Expo highlights embody:
the “Tea Enterprise Boot Camp: Rookies” and the brand new “Tea Enterprise Boot Camp:
Superior”; the New “Origins Tasting Tour Workshop” with a Likelihood to Win a Journey
to Origin; a New Hospitality and Foodservice Academic Observe; The World’s
Rarest Teas – An Unique Tasting Occasion; a Closing Celebration with The World Tea
& Music Competition; the World Tea Championship Winners Tasting Circle; and
the sixth Annual World Tea Awards.

To register for World Tea Expo, go to
Comply with World Tea Expo on Twitter: @worldteamedia (#WorldTeaExpo or #WTE19).

*Determine per
Euromonitor Worldwide information. (

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