Supporting Younger Creators, Brisk Collaborates with Aspiring Filmmaker Evans Alexandre to Introduce Brisk’s “Cans of Whup Ass”
This summer time, Brisk, the iced tea recognized for its powerhouse flavors and blockbuster match-ups, is partnering with Common Photos for this summer time’s launch of “Quick & Livid Presents: Hobbs & Shaw” (in theaters Aug. 2), starring Dwayne Johnson and Jason Statham. Impressed by the movie’s daring model, expertise and storytelling and by Brisk’s mission of supporting younger creators, Brisk is bringing the partnership to life with “Cans of Whup Ass,” a one-of-a-kind filmmaking alternative for an upcoming artist, and activations to interact followers.
Impressed by a line spoken by Dwayne Johnson’s Luke Hobbs within the movie’s trailer, Brisk has made his “ice-cold can of whup ass” an ice-cold, iced-tea actuality. To convey the can’s story to life, Brisk known as on aspiring filmmakers to design and develop a digital advert to debut Brisk’s “Cans of Whup Ass.” The profitable advert, from creator Evans Alexandre, was chosen out of a number of entries from younger creators. The advert, which will be seen right here, is ready inside the “Hobbs & Shaw” universe, and stars WWE Celebrity and actor Roman Reigns (Joe Anoa’i), who performs Mateo, one among Hobbs’ brothers, within the movie. As well as, Alexandre acquired a once-in-a-lifetime summer time mentorship with “Hobbs & Shaw” director David Leitch and also will obtain a Brisk grant to additional gas his artistic pursuits.
“At Brisk we’re dedicated to discovering daring, imaginative and thrilling methods to attach with our followers’ passions and inventive drive, which is why we’re enthusiastic about our partnership with Common Photos and ‘Quick & Livid Presents: Hobbs & Shaw,’” shared Katrina McDonald Senior Director, Pepsi Lipton Joint Enterprise Manufacturers. “The collaboration introduced the proper platform to help the younger artistic neighborhood; we’re so impressed by Evans’ imaginative and prescient and inventive potential to convey the advert idea for ‘Cans of Whup Ass’ to life in a means that completely embodies the boldness of each the model and movie.”
The specifically made “Cans of Whup Ass” will probably be accessible for shoppers by way of sweepstakes, on Brisk social media, at ComplexCon in Chicago, and at choose retail activations and early screenings of “Quick & Livid Presents: Hobbs & Shaw” all through the nation this summer time. To seek out out extra, followers can go to www.BriskHobbsandShaw.com and observe Brisk on social @Brisk. By texting “BRISK” to 797979, followers can even take a look at unique content material from a number of the creators behind “Hobbs and Shaw” and enter to win tickets to the brand new movie, which opens nationwide August 2.
As well as, now by way of August 10, followers can discover three new custom-designed Brisk Iced Tea labels at retailers nationwide. The labels are impressed by the movie and its stars, Johnson and Statham, and can function on 1L Brisk bottles of Lemon, Strawberry Melon and Watermelon Lemonade, as nicely on 2L bottles, 12oz. 12-packs and 16.9oz. six-packs of Brisk Lemon.
About Pepsi Lipton Tea Partnership
The Pepsi Lipton Tea partnership is a three way partnership between PepsiCo and Unilever. The partnership features a full portfolio of ready- to-drink iced teas for each event, together with Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.
About Quick & Livid Presents: Hobbs & Shaw
After eight movies which have amassed virtually $5 billion worldwide, the Quick & Livid franchise now options its first stand-alone automobile as Dwayne Johnson and Jason Statham reprise their roles as Luke Hobbs and Deckard Shaw in Quick & Livid Presents: Hobbs & Shaw.
Ever since hulking lawman Hobbs (Johnson), a loyal agent of America’s Diplomatic Safety Service, and lawless outcast Shaw (Statham), a former British navy elite operative, first confronted off in 2015’s Livid 7, the duo have swapped smack speak and physique blows as they’ve tried to take one another down.
However when cyber-genetically enhanced anarchist Brixton (Idris Elba) positive aspects management of an insidious bio-threat that might alter humanity eternally — and bests a superb and fearless rogue MI6 agent (The Crown‘s Vanessa Kirby), who simply occurs to be Shaw’s sister — these two sworn enemies must accomplice as much as convey down the one man who is perhaps badder than themselves.
Hobbs & Shaw blasts open a brand new door within the Quick universe because it hurtles motion throughout the globe, from Los Angeles to London and from the poisonous wasteland of Chernobyl to the plush great thing about Samoa.
Directed by David Leitch (Deadpool 2, Atomic Blonde and co-directed John Wick) from a narrative by longtime Quick & Livid narrative architect Chris Morgan and a screenplay by Morgan and Drew Pearce (Mission: Unimaginable-Rogue Nation, Iron Man three), the movie is produced by Johnson, Statham, Morgan and Hiram Garcia. The manager producers are Dany Garcia, Kelly McCormick, Ethan Smith, Ainsley Davies and Steven Chasman.
CONTACT: Jeremy Meyers, Jeremy.Meyers@theacceleration.com