Newby Teas Kan-Junga Silken Pyramids, International Tea Championship Silver Medal Winner (Photograph/newbyteas.co.uk)
Newby Teas received 14 awards within the February 2019 International Tea Championship. Aneta Aslakhanova, International Advertising Director at Newby Teas (U.Ok.) Ltd., shares 5 traits that make Newby Teas constant outliers.
It’s important for a tea firm to be unbiased
and to not depend on the identical gardens for his or her blends. A single tea backyard
can’t assure the identical high quality of crop yearly and therefore it will be important
for Newby to have flexibility to decide on one of the best tea from the freshest crop
every year. Newby’s rigorous choice course of consists of figuring out and
choosing the best teas through the prime harvest season and our tasters pre-select
a whole lot of teas every year from numerous gardens for closing tasting and
approval of the Chairman, who can be a Grasp tea taster.
Tea is at its prime time when the crop is
one of the best. For a lot of the teas, it’s spring and summer season, which we name prime
time season. Newby solely buys its conventional teas through the prime time, that are
the primary and the second flush teas. If there’s a sudden surge in demand, we
don’t compromise high quality by shopping for non-seasonal teas despite doable
inventory out dangers. We make it possible for our clients know they’re getting the identical
degree of high quality each time they purchase a Newby product.
Tea tasting is an artwork that’s on the verge
of extinction. Tea corporations declare they’ve tea-tasters however in actuality, most
of them have individuals choosing their teas who’re merely consumers, however not tea
tasters. Studying the artwork of tea tasting is a lifetime process and a ability that
can’t simply be realized casually. Newby Chairman Nirmal Sethia began his
profession as an apprentice tea taster at London’s Plantation Home on the age of
14 and, even after mastering his expertise for many years, he nonetheless says he’s
studying and discovering the secrets and techniques of tea daily. Choosing tea is
a part of the duty, however mixing the teas and ensuring every time your mix
excels your earlier mix, is the true artwork.
The world immediately is polluted like by no means
earlier than. It is mindless to purchase tremendous teas and ship all of them the best way to Europe
or America to pack. In transit they lose a part of their character after which spend
months, typically years in storage till they’re packed. Most of them could be
packed at contract amenities, so there may be little or no management over situations
of packing. Newby is the one worldwide luxurious model on the planet, which
has adventured to create a preservation facility in India, within the coronary heart of tremendous
tea-growing areas of the world. All of the teas procured from India, China,
Taiwan, Japan, Sri-Lanka, and many others. would arrive on the manufacturing facility inside weeks, if not
days, the place they are going to be re-packed to protect their character and stored underneath
conducive situations for every kind of tea. This consists of optimum temperature
for every tea, storage in secured rooms to keep away from cross-contamination, 24-hour
air purification and humidity management programs which permit the teas to remain as
contemporary as doable till they’re packed.
A delicate challenge these days, packaging is
an important half in terms of protecting the tea at its finest. The one
materials that retains the tea contemporary and protects it from its foremost “enemies”—warmth,
humidity, air pollution and light-weight—is foil. In contrast to many different manufacturers that pack teas
in plastic and use clear packaging, which exhibits the leaf however completely destroys
the standard of tea, Newby seals all its teas in foil, together with the teabags.
Though recyclable, the foil will not be biodegradable, however we’re consistently watchful
of the newest improvements in sustainable packaging supplies and are engaged on
decreasing the quantity of packaging utilized in all our merchandise.