Qatar (Picture courtesy of the Nationwide Tourism Council)
In April, Unilever opened two new tea factories in Doha,
Qatar, with adequate capability to provide rising native markets.
The Center East just isn’t far behind Asia Pacific in
tea consumption main Unilever to develop its capability in Qatar. Regionally Turkey,
Kuwait, Iran and the United Arab Emerites have a few of the highest per capita
consumption on the planet. Dubai is the world’s largest
re-exporter of tea and residential to Unilever’s second largest tea manufacturing
facility, producing 1.2 million tea luggage per hour (or 6 billion tea luggage per
Inaugurated by the Qatar Minister of Commerce and Business,
Ali bin Ahmed Al Kuwari on April 28, the high-volume factories are situated in
the New Industrial Space of Doha, a neighborhood that options superior
infrastructure and logistics. The factories will likely be managed by the Qatar
Industrial Manufacturing Firm with two manufacturing strains—one to cater to
hospitality (5 kilogram packs for shops, cafes and eating places) and one other
for the retail market (producing volumes of 200 grams, 450 grams and 950 grams).
like a lot of the Center East, black tea is the tea of selection, with Unilever’s
Lipton and Crimson Label making up greater than two thirds of the home market.
Excessive per capita consumption led the ministry to push for their very own packaging
plant. On the launch, Al Kuwari was quoted as saying, “The opening of the plant
is without doubt one of the fruits of Qatar’s ongoing efforts to attain partnership with the
non-public sector and help them and encourage them to contribute to the
nationwide financial system and obtain worth addition.”
(Picture courtesy of Unilever)
In 2016, the federal government ended the import
monopoly on 35 home items, together with tea. Opening the market to outdoors
distributors introduced down costs. In 2018, Qatar’s tea imports had been valued at $15.9 million, most of which is
imported packet tea.
The launch of the brand new manufacturing facility is taken into account a part of the nation’s transfer in the direction of self-sufficiency, particularly in meals. Qatar’s Nationwide Imaginative and prescient 2030 has been in progress since its launch in 2008, to “rework Qatar into a sophisticated society able to attaining sustainable improvement.”
Unilever, the father or mother firm to Lipton, lately closed its manufacturing facility in Vorst, Belgium to consolidate operations in Katowice, Poland.