Mitsubishi Buys Stake in Famend Japanese Roaster/Retailer Sarutahiko Coffee


The Sarutahiko Coffee roastery cafe in Chofu, Tokyo. Sarutahiko Coffee picture.

Japan’s Mitsubishi Company has entered right into a enterprise alliance with Tokyo-based specialty coffee roasting and retail firm Sarutahiko Coffee, with an undisclosed funding leading to a 14.98% stake within the younger however rising firm.

Based by former actor Tomoyuki Otsuka in 2011, Sarutahiko Coffee has been thought to be one in every of Tokyo’s main small chains within the quality-focused specialty coffee motion.

After opening its massive and intricately designed roastery cafe in Chofu in 2015, the corporate has expanded to comprise 13 shops in Japan, plus three in Taiwan. Over the previous two years, the corporate has been a part of a consortium of Japanese consumers which have bought the highest tons at at the least 4 Cup of Excellence inexperienced coffee auctions, with costs as much as $300 per pound.

With the Mitsubishi Company alliance, the businesses wish to develop Sarutahiko’s operations “into abroad markets and turn out to be a world-renowned chain of specialty coffee outlets,” in response to an announcement made by MC, the biggest buying and selling firm in Japan, to its buyers late final week.


A Sarutahiko Coffee store in Taipei, Taiwan. Sarutahiko Coffee picture.

Mitsubishi might not be a reputation generally related to coffee, however the firm has considerably inconspicuously been investing closely all through the coffee sector all around the world lately.

Simply six weeks in the past, MC agreed in one other strategic alliance with the 800+ location Komeda Coffee chain involving a share buy price roughly USD $eight.1 million .

In 2012, MC bought a 20% stake within the main Brazilian producer group Ipanema Coffees. In 2014, the company struck a 50/50 possession cope with Colombian producer teams to create the Malaysia-based Oriental Coffee Alliance, specializing in exports/imports and manufacturing of soluble coffee for the Asian in market.

In its largest coffee play up to now, in 2015 MC bought an roughly 20% stake, price roughly $1.5 billion on the time, within the main world agricultural buying and selling firm Olam Worldwide.

So whereas the cope with Sarutahiko Coffee could also be a comparatively minor funding for MC, it’s nonetheless a significant funding in specialty coffee and one other instance of the growing consolidation within the high-end coffee market.

“For MC, the alliance was fashioned below a trial enterprise incubation program launched by its Client Trade Group, the goal of which is to advertise initiatives which are invested within the creation of client worth and growth of human assets,” MC stated within the shareholder announcement. “By means of this alliance and all future endeavors, MC stays dedicated to creating new worth and supporting the initiatives and challenges of its workers.”

Nick Brown
Nick Brown is the editor of Every day Coffee Information by Roast Journal. Suggestions and story concepts are welcome at writer (at), or see the “About Us” web page for contact data.