Not a Chicken, Not a Airplane: It’s Superthing Coffee in Austin

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The brand new Patika Luncheonette on the 100 Congress Ave. constructing in downtown Austin. All pictures courtesy of Patika/Superthing.

Late final month, the partnership crew behind Austin coffee store Patika opened a second location referred to as Patika Luncheonette, an informal eatery within the foyer of a downtown Congress Ave. workplace constructing that seats 16 whereas providing catering and group orders.

Although high-quality coffee has all the time been an emphasis at Patika, the corporate is now providing its personal model of coffee that’s something however workaday: the zany home model Superthing.

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Superthing and Patika associate Nick Krupa informed Each day Coffee Information the brand new roasting operation soft-launched in March of this yr by integrating a couple of introductory single-origin coffees into the unique Patika’s coffee program. The total line of Superthing rolled out in June because the Luncheonette lit up its Synesso Cyncra espresso machine coupled with a Nuova Simonelli Mythos grinder. A Mahlkönig EK43 on the new store grinds for Fetco and Hario V60 filter brews.

Each areas at the moment are operating all-Superthing applications to advertise the brand new roasting model, though each will quickly resume the corporate’s customary observe of rotating visitor roasters into the menu, together with names such Madcap, Flat Monitor, Ceremony Coffee and others.

Stated Krupa, “We imagine in preserving a mixture of attention-grabbing roasters introduced in, so we’ll positively be bringing our visitor roasters again quickly.”

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Roasting happens on a 10-kilo-capacity Proaster machine positioned in a warehouse simply outdoors of Austin. “Simply drive out west till you begin seeing horses after which take a left and comply with the large pink eyeball,” mentioned Krupa. “We’ll be there.”

The Superthing aesthetic, bursting with coloration and with a playfully retro, surrealist vibe, was developed in collaboration with Mexico Metropolis-based agency Futura, whose work resonated with the companions after they found it amidst their travels. The crew was notably captivated by Futura’s work with Mexico Metropolis-based coffee firm Mix Station.

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“Our major objective was to do one thing enjoyable and crowd pleasing and peculiar, since we’re all weirdos,” mentioned Krupa. “We had been making an attempt to do one thing the place each side of the design and packaging — taste descriptions, coffee names, all of it — is ‘turned up’ all the best way. We allow them to information us by some fairly trippy stuff, and ended up near what would turn into the ultimate product on their first go-round. They created a universe of cycloptic creatures and portals that felt like Salvador Dali designing video games for the Atari 2600 — so, clearly you couldn’t discover a sooner approach to our hearts.”

The contents of Superthing’s extremely imaginative and color-saturated baggage are additionally meant to burst forth with character within the cup. The enterprise partnership quartet of Krupa, Andy Wigginton, Tony Smith and Kyle Smith — all of whom have labored in coffee for over a decade in keeping with Krupa, and the latter two of whom educated below 2018 US Roaster Champion Ian Picco on the Topeca Coffee coaching facility — fastidiously contemplate what notes relate to varieties/cultivars, terroir and post-harvest processing strategies to discover a steadiness they suppose greatest expresses every bean’s identification.

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“I believe we usually simply goal to make a terrific model of every particular person coffee,” mentioned Krupa. “Loads of roasters say that’s their strategy, and that’s as a result of it’s true. We’re all on this as a result of in some unspecified time in the future, somebody in all probability handed us an African coffee and it modified what we thought coffee was purported to be. We all know there’s a whole lot of work and care that go into getting that inexperienced bean into our palms, and we wish to not screw it up.”

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When designing the brand new Luncheonette area downtown, the crew took an reverse tack, creating an area and vibe that ran counter to the sterility of the 80s-era workplace constructing that it’s. Drywall got here down to show the tough concrete partitions of what was as soon as a financial institution vault, permitting for extra pure mild and accentuating customized fashionable furnishings and shelving.

Decor additionally nods to the Superthing model, which Krupa mentioned was partially for its quirk and attraction, but in addition “as a result of we needed to have a bodily illustration of our roasting line, which is central to what we do.”

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The brand new Patika Luncheonette is positioned at 100 Congress Avenue in Austin.

Howard Bryman
Howard Bryman is the affiliate editor of Each day Coffee Information by Roast Journal. He’s primarily based in Portland, Oregon.