Seattle beverage startup Atomo Coffee has obtained $2.6 million in seed funding for what is basically a seedless beverage enterprise.
Atomo made headlines upon the launch of its Kickstarter marketing campaign earlier this 12 months with the promise of a “molecular coffee” caffeinated beverage that appears and tastes like coffee, however with out all of the pesky agricultural product.
The corporate’s pitch is that it has “reverse-engineered the coffee bean to create a uniquely easy cup of coffee, one that’s extra constant and extra sustainable than present industrial coffee.”
After all, any pitch for artificial coffee begs an existential query — what’s coffee? — however the funding group is hardly one to get hung up on issues of freshman philosophy. Right here, the funding is being led by the Chinese language agency Horizons Ventures, the personal funding arm for Chinese language billionaire Li Ka-shing, who’s believed to be the wealthiest individual in Hong Kong.
“The coffee trade is ripe for innovation and alter,” Atomo Chief Scientist Jarret Stopforth, who co-founded the corporate together with Andy Kleitsch, stated in an announcement right this moment. “The acceptance of agriculture options has been confirmed with meatless meats and dairy-free milks, we wish to proceed that motion in a class we really feel obsessed with: coffee.”
Though the corporate has cited the potential impacts of the coffee sector’s potential position in deforestation as a part of its sustainability pitch, coffee stays a plant-based agricultural product that’s grown, harvested and processed by individuals, tens of millions of whom rely upon the sector for his or her livelihood.
Along with the $2.6 million increase, Atomo has named new advisory board members, together with Brian Crowley, CEO of the “meal substitute” model Soylent, and Chahan Yeretzian, a longtime coffee scientist who heads the Coffee Excellence Heart on the Zurich College of Utilized Sciences (ZHAW) in Switzerland.
Nick Brown is the editor of Every day Coffee Information by Roast Journal. Suggestions and story concepts are welcome at writer (at) dailycoffeenews.com, or see the “About Us” web page for contact data.