Because the web has turn out to be the corpse-filled battleground for roasters searching for direct-to-consumer gross sales of roasted, packaged coffee, Blanchard’s Coffee in Richmond, Virginia, is taking it again to the streets.
The roasting and retail firm has unveiled a brand new around-the-clock merchandising machine for baggage of complete bean coffee and different merchandise outdoors the entrance door of its roasting manufacturing headquarters.
Referred to as the “24-Hour Coffee Market,” the machine is impressed by European automats, but it’s completely different from most of the coffee-focused merchandising machines at the moment in that it’s not dispensing a readily consumable product. The machine accepts main bank cards, Google Pay and Apple Pay.
Blanchard’s, which does supply coffee and merch gross sales throughout the roastery throughout regular enterprise hours, says the machine is right for last-minute reward procuring, shock home company, or the sensation you get whenever you get up on a Saturday morning and understand your cabinets are bereft of coffee.
Blanchard’s Director of Gross sales Stephen T. Robertson mentioned that the merchandising machine is temperature-controlled to guard coffee freshness, and it’ll proceed to supply a rotating collection of merchandise recent from the roastery, together with blends, single-origins and merch.
In different phrases, the dwelling nightmare of not having the ability to buy an expertly roasted, single-origin, single-farm, natural-process Purple Bourbon at three:30 a.m. is over — at the least in Richmond.
The Blanchard’s Coffee Roasting Co. roastery and merchandising machine are open to the general public at 1903 Westwood Ave. in Richmond, Virginia.
Nick Brown is the editor of Every day Coffee Information by Roast Journal. Suggestions and story concepts are welcome at writer (at) dailycoffeenews.com, or see the “About Us” web page for contact data.